To expand the Brazilian international market is part of Target's mission. For this, we have developed a serious and committed work to assist companies that seek to expand their market and internationalize their brand through the export of their products.



Do you want to know how it works and what are the advantages of export advice and consultancy for your company? Understanding or knowing how Brazil's trade agreements with international countries are carried out can be a great benefit for your company, because to achieve the desired expansion you need to understand how the entire export process works and what laws and criteria must be met to do international Business.

Check below what is export, how it works, what are the recommendations, because an advisory or consultancy can make a difference in carrying out this process, among others.

In a globalized scenario, it is very important to consider the international market as a strong option for commercial relations. With that in mind, many companies begin to develop their products for export, but do not know how to put the plans into practice and end up postponing what can be a great opportunity for business expansion.

TARGET is prepared to assist companies in their exports, taking care of the entire operational part of the processes until the goods arrive at the destination.

We work in international freight and insurance contracting, sending samples, advising on receiving international currency, issuing export invoices and customs clearance.

A practical solution for companies that want to export, but have no interest or technical staff to carry out the procedures on their own behalf, is to hire an exporter.

In this operation, the company issues a sales invoice for export to TARGET, which will be the exporting commercial company responsible for making commercial contact with the international customer and carrying out all the necessary procedures for the goods to be received in the destination country.

This way, the client company does not have to worry about the export bureaucracy, being only responsible for producing and negotiating with its customers.

Every company, before starting its international trade operations in Brazil, must be accredited with the Federal Revenue by enabling the Radar Import and Export system.

For export operations, there are no pre-established limits as for imports.

There are different types of Import and Export Radar, according to the volume of operations and the company's financial capacity.

To find out the most suitable modality for your company, contact Target. Target provides the service of enabling the radar and follows the necessary parameters for quick and efficient analysis of the information presented, reaching success in granting the same day of the request.


Exporting products is the process in which companies send products from the country of origin, purchase or manufacture to other countries in order to expand their business, make their brand known worldwide, increase profits and win new customers around the world.

However, exporting products to other countries is not so simple, since it is necessary to follow the laws imposed by the country of origin and the requirements of the recipient country, so that international trade is legalized.


As much as the export has a very specific definition, there is more than one method of carrying it out, the main ones being direct export and indirect export.

Direct export: Direct export is carried out when the exported product is produced by the company itself, which carries out the legal and tax procedures for the exit of goods from the country. The company itself does the international negotiations, that is, the demand is produced and sent to another country by the exporter itself.

It is worth remembering that even if the company has an export consulting agent to carry out the commercial negotiation, the export remains direct.

One of the advantages of exportation is that Brazil offers tax incentives to carry out the process, providing exemption from ICMS, IPI, PIS and COFINS.

Indirect export: In the case of indirect export, what changes is that the producer does not export. How Works? A commercial exporting company purchases the manufactured product from the product, and then proceeds with the export process. That is, the company that produced the goods does not participate in the export process, being exempt from the bureaucracy related to the matter.

Usually, indirect export happens when the producing company has no experience in the process. Therefore, an export advisory or consultancy is necessary, since it helps companies with no experience in international trade to start safely in the international market. 


In order for the export to be carried out legally, it is necessary to meet all the legislative requirements of the country of origin and the country of destination. The export process works in three stages:

Phase 1 - Negotiation

Phase 2 - Shipping

Phase 3 - Delivery


In order to export safely, it is necessary to issue the international trade documents required by the legislation of the country of origin and destination, in addition to meeting the bureaucratic criteria imposed to carry out the goods export process.

Check below which documents are needed to perform the export:


In order to export, you must present all documents requested in accordance with the legislation of the country of origin. Therefore, it is advisable to carry out a checklist and carefully analyse whether all the criteria are being followed.

Invoice or Commercial Invoice

Invoice or Commercial Invoice is the commercial invoice, that is, the international trade document equivalent to the invoice for the domestic market. It is essential for the exporter to be able to legally leave the goods from the country and carry out customs clearance.

In addition to the complete data of the importer and exporter, Invoice must contain description of the products, tax classification (NCM), quantities, values, Incoterm, country of origin, country of destination, total weight, quantity and types of volumes, payment method and international means of transport.

International Customs also requires Invoice as an essential document for legalizing and internalizing products in the destination country. In addition, it is a document that offers security to importing and exporting companies, as it describes all the terms and conditions of commercial negotiation.

Packing List

This document is better known in Brazil as Romaneio and is also essential for the shipment of goods to be authorized and the export carried out.

While Invoice details the export trade terms, the Packing List or Packing List details the characteristics of the merchandise itself. It must always include a list of export contents with unitary details and total weights, cubes, models and other packaging information.

The detailed information in this document is important to avoid complications at the time of receipt, in addition to providing the importing company with all information about your purchase, facilitating the checking of items. This way, the importer will have no problems with the purchase when it arrives at its destination. The detailed information in this document is essential so that, upon receiving your purchase, the importer can easily identify the imported products, facilitating the checking of the goods and, in some cases, allowing for prior spawning planning, which ends up becoming savings for the buyer / importer.

Bill of lading

The Bill of Lading is another essential document for all exports and imports. While Invoice and Packing List are issued by the exporter, the Bill of Lading is issued by the company responsible for international transport, that is, by the airline or sea. The document confirms receipt of the goods for export and includes a brief description of the products, weight, quantity, origin and destination.

In air transport the Bill of Lading is known as AWB (short for Air WayBill). In shipping, the Bill of Lading is known as BL (short for Bill of Lading). Regardless of the means of transport used for export, it is a mandatory document for the export and / or import to take place legally.

Certificate of Origin

The certificate of origin, as its name suggests, is a document to prove that the origin of the cargo to be sent to another country is in accordance with the legislation and does not come from illegal trade or production. Although it is not mandatory, its issuance is always recommended to provide greater security and tranquillity to the importer.

In addition, its presentation is necessary in the case of tax exemption or reduction in the case of imports, as is the case when the countries involved in the negotiation have an international trade relations agreement.

This certificate must be issued whenever a new export operation is carried out, as it can only be used once and needs to be requested for each new operation.

International Transport Insurance Policy

The International Transport Insurance Policy is a document that must be issued whenever insurance for goods is contracted. The same must be requested when contracting the insurance, however, this procedure must always be performed before the products are shipped for export. Although it is not mandatory, the cost of hiring insurance for export is usually relatively low and we always suggest that the exported goods are properly insured.


The documents mentioned above must be provided whenever the export is made and are issued before or at the time of shipment. However, all companies that operate with export and / or import in Brazil need to be qualified in RADAR (Registration and Tracking the Performance of Customs Interveners). This authorization is granted by the Federal Revenue Service and allows access to Siscomex, a system through which customs clearance for export or import begins. No Brazilian company can export or import without being licensed on Radar.

In addition to the documents mentioned above, we list other important documents in export operations.

Exchange Contract

Upon receiving payment from an export, the exporter will need to convert the international currency received into reais, for which it is necessary to contract an export exchange.

Then, the bank or international exchange broker responsible for negotiating international and national currency will issue an exchange contract, proving and detailing the exchange.


Exporting is extremely advantageous for companies that want to increase their market and expand their business to other countries.

The international market is very attractive, but in order to generate revenue and make the process successful, even in times of crisis, it is necessary to have specific knowledge in the area or count on the help of professionals who can assess the structure of your business before starting this project in order to ensure that the company establishes itself in the market, avoids losses and has a great return.

Export assistance or consultancy is essential for your company to export correctly, in compliance with current legislation. After all, negotiating internationally is not the same as doing business within your country.

The role of the export consultancy is to ensure that you have the support of an expert on the subject, who has the ability to solve problems, minimize errors, assist in the organization of the bureaucratic part to present the documentation, evaluate the structure of your company for the process, analyse the market, etc.

The team that carries out the export consultancy carries out an analysis, identifies the essential points for the process to work, offers all the necessary knowledge to export, organizes the activity of your company, helps with ideas to better develop the items to be exported so that it is it is possible to meet delivery deadlines, comply with what was promised and act according to the law.


The main advantages of hiring an export consultancy are:

· The team conducts market and supplier analysis.
· Offers suggestions for improving or adjusting the goods before entering the export market.
· Helps to decrease operating costs and promotes increased revenue.
· Contributes so that international negotiations are carried out safely. 
· Analysis of conversion rates, taxes, tax requirements, etc.
· Assistance in issuing and analysing export documents.
· Negotiation and contracting of international freight and insurance (international logistics). 
· Management of the complete export procedure, ensuring that the goods arrive in the destination country safely.

In summary, hiring export advisory and / or consultancy is the safest and most effective method to ensure that your company is successful in international trade. Optimize the process and avoid losses.